What does success look like?
MARKETING MAGAZINE BY DUNCAN WAKES-MILLER ON 2 MAY 2013
Businesses that have a clear vision are more successful because they understand what success looks like at every level. In my opinion, leadership…
Strategy is your journey to a position of advantage. Don’t get lost.
MARKETING MAGAZINE BY DUNCAN WAKES-MILLER ON 20 MARCH 2014
I’ve heard people say the definition of insanity is doing the same thing again and again and hoping something different will happen. I’ve reflected…
The 10 commandments of marketing in challenging times.
MARKETING MAGAZINE BY DUNCAN WAKES-MILLER ON 24 JUNE 2013
With economic uncertainty and the changing political landscape, how can marketers adapt to seize opportunity?
Chinese social media represents both a huge opportunity and challenge for brands.
MARKETING MAGAZINE BY DUNCAN WAKES-MILLER ON 5 MARCH 2014
The sheer scale of the growing consumer market in China has been widely reported, though how their population use social media differs…
10 pieces of advice for the problems that keep new marketing directors awake at night.
MARKETING MAGAZINE BY DUNCAN WAKES-MILLER ON 11 FEBRUARY 2014
The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and…