Inspired by the concept of ‘rewilding’, in which the introduction of a species has a positive rebalancing effect on an ecosystem, Duncan Wakes-Miller writes that new technology and data provide an opportunity for creating new ways of living based around old ways of engaging. I’ve always been rather naively looking for an economic solution to how we can make change and solve the environmental questions facing...
Read More
Thirty years of research by leadership guru Dr John Kotter and McKinsey have proven that 70% of all major change efforts in organisations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. At Duncan Wakes-Miller Consultancy we apply Kotter’s 8 steps for change as an effective delivery methodology for sales, marketing, digital and brand optimisation.
For me productivity is about getting things done and strategic thinking is about getting the right things done well. Leadership is focusing your team on what to do and having the courage to guide them on what not to do.
The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and customers fitted neatly into defined segments. Today is different and marketing directors have a great deal of challenges to keep them awake at night. As ever, it’s true that business is about creating value, making money and cutting costs....
Read More
What differs entrepreneurs from social entrepreneurs is that while a business entrepreneur might create entirely new industries, a social entrepreneur develops innovative solutions to social problems and then implements them on a large scale, which leads to social innovation. The following infographic, made by “rock your cause” summarizes in a nice visual way social entrepeneurship.
Take some time to define a strategy. Figure out the formats you plan on using. Think about the content types that will appeal to your audience. Do research. Brainstorm ideas. Create. Share your content across the key content distribution / social platforms. Track the key metrics, and map these to your goals. Be aware of the main sharing triggers. Be sure to work the emotions....
Read More
“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign”. This trend for an emotional separation between people and some brands in the more developed world. This is a big watch out for marketers. The days of top-down brand preaching are extremely numbered; it’s key to be in step with consumers’ lifestyles and ensure that the content at each touch point is relevant...
Read More
Data data everywhere but you need technology to help you think. According to Silicon Angle: Marketing budgets are increasingly being used to cover technology investments. It’s clear the role of the CMO needs to include a good understanding of technology so that they can analyse the data to get closer to thier customers and potential new ones.
Businesses that have a clear vision are more successful because they understand what success looks like at every level. In my opinion, leadership that lacks a clear vision is often the root cause of not achieving success. Successful leaders do not have nebulous ideas of the role and the proposition that their brand represents for customers, employees and partners. They have a firm grasp on...
Read More
